Sergio Calatroni

Sergio Calatroni was born in Pavia in 1951. He lives and works in Milan. He attended the Accademia di Belle Arti of Brera in Milan, specializing in set design. Since 1975 he has worked in the field of architecture, industrial design, interior design, graphics, corporate image, creative direction, communications and journalism. He is one of the founders of the Zeus group, establishing the Zeus Art Galleries in Milan and New York. He also founded the publishing house Afro City Editions Milan, for theoretical research on architecture, design and art. His works have been exhibited in major museums in Italy and abroad.

From 1996 to 1998 Sergio Calatroni was a visiting professor of Museum Design at Tokyo University. He has also been a professor of Architecture at the European Design Institute in Milan. From 1998 to 2000 he was the art director of the 13 licency product of The National Trust, Japan. He has conducted many conferences and lectures in Italy and abroad. Since 2000 he has been the creative director of stephanemarais / Shiseido, Paris. In 2003 he received the "Good Design Award" and the "Category's Award" of the Japanese Ministry of Commerce for the stephanemarais / Shiseido creative direction and packaging and the prestigious "2003 London International Advertising Awards (LIAA)" for the stephanemarais / Shiseido creative direction and packaging. He works with many leading magazines of architecture, design, art and fashion, in Italy and abroad. His work - the colours, the graphics, the interior styling - has been an inspiration to many.